ABOUT
ICICI BANK:
ICICI Bank Limited is India's largest private
sector bank and the second largest bank in the country, with consolidated
total assets of US$ 111 billion at June 30, 2012. ICICI Bank's subsidiaries include India's leading private sector
insurance companies and among its largest securities brokerage firms, mutual
funds and private equity firms. ICICI Bank's presence currently spans 19
countries, including India.
“ICICI TAB BANKING”:
ICICI Bank has launched twenty five Electronic Branches and Tablet
device Banking in a bid to make banking convenient with the help of
technology. The IT based initiatives include other innovative services like E-Locker, Bank-on-the-Move, Help-on-Tab and
Electronic Branches.
Introduction of ICICI
Bank Tablet Banking:
The bank has launched Tab Banking, an initiative which
will allow customers to tap into ICICI
Bank’s services from the comfort of their homes or offices. Authorized
customer service executives will carry a tablet from which a range of banking
services will be accessed including opening a new account. Using a tablet
equipped with mobile connectivity, the executives will be able to scan KYC documents and also take a picture
of the customer, thereby doing away with the need for the customer to visit a
branch. It also offers immediate response and resolution to a customer's
queries.
Other innovative services:
E-Locker:
ICICI Bank has introduced E-Locker for its wealth customers.
E-Locker is a virtual online locker, which is available on the ICICI Bank internet banking platform. The
E-Locker can be used to safely store electronically scanned copies of important
documents like legal agreements, policy documents, degree certificates and
bank statements in various formats. The facility serves as a backup and
retrieval tool for important documents and offers a storage space of 1 GB
per customer. The E-Locker can be availed at no additional cost by our
wealth customers.
ICICI Bank-on-the-Move:
ICICI Bank-on-the-Move:
For its customers
in rural areas, ICICI Bank has
launched Bank-on-the-Move where there are no branches and ATMs. This will allow customers to avail various services like
instant deposit and withdrawal of cash along with receipts for the same, print
out of account summary, opening a fixed deposit, issuing a demand draft and a
host of other services.
ICICI Bank Help-on-Tab:
Enhancing the experience in day-to-day banking, ICICI Bank is launching Help-on-Tab
that will allow its branch staff to pre-process customers' transactions while
the customers are waiting to get serviced in the branch. It will create a
'Self-Service' ecosystem that will reduce the servicing time for customers.
ICICI Bank Electronic Branches:
Electronic Branches will also have telephones for phone
banking and video conferencing terminals to facilitate real time interaction
with a customer care representative 24/7. Walk-in customers will also have
access to computers for internet banking.
DISCUSSION:
ICICI Bank has launched a campaign to showcase ‘Tab Banking’, through which it is
promising customers a smoother account opening experience from the comfort of
their location. The
ad film features Amitabh Bachchan as
the protagonist. He is engaged in a game of kite flying with a few youngsters
on a rooftop. An executive seated a storey below awaits him. When asked,
Bachchan explains to one of the youngsters that the man is from ICICI Bank for opening his bank account.
Another youngster pointedly asks him if that meant Bachchan didn’t have to go
the bank. Concentrating on the kite on hand, Bachchan says, “If I had to go the
bank then how would I get this yellow beauty?” As he says that he manages to
cut the thread of a competing kite to cheers from the youth. He then steps down
to join the executive and asks him if the form is done, to which the executive
says yes and requests Bachchan for a photograph. After clicking one on his
tablet, the ICICI executive asks for a photo ID and address proof. Bachchan
provides his Aadhar card. The executive informs Bachchan that they are done and
hands him an envelope. Bachchan runs up to join the boys to fly kites again. A
voice over explains “With ICICI Tab
Banking, you can now open a savings account from home, so that you have
time for the more important things in life.” Bachchan receives a message on his
phone: “Thank you for choosing ICICI Bank.”
He shows it to the young man next to him and
says, “This is what is called khayal rakhna”
(This is called taking care.).
So It is such an interesting
and innovative product that we did not have to struggle at all. We were
thinking about what were the various advantages of using it. One of the biggest
points is that anyways life is so hectic for all and then a mundane but
important chore like opening an account can take up so much of your time. As a
result, there is not much time left for yourself or time to do things that give
you pleasure. So, even if you save an hour or hour and half, you can use it to
do something that gives you pleasure and do important but fun things.
CONCLUSION:
So according to me Tab Banking
in a bid to make banking convenient with the help of technology. With Tab
Banking, avoid the hassle of arranging paper work like physical photograph and
photocopies of KYC documents. With Tab Banking, we can now open a
Savings Account that best suits our unique needs. ICICI Bank Savings Account
offers a valuable banking experience tailor-made for our banking needs. It
provides a wide range of services and benefits that makes banking convenient
for us. What's more, we are also earn reward points under My Savings Rewards for
transactions made through our Savings Account. With Tab Banking, open a business account
that will take care of all our cash flow and business needs. We can open
Current Account for Individuals and Sole Proprietors.
References:
mytabletguru.com/icici-tab-banking-this-is-called-taking-care
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